Speak fluent AI
The AI and tech terms marketers keep hearing, in plain English: a top ten to learn first, then a themed glossary of 79 terms, from tokens to vendor lock-in.
Read the deep dive →
AI in commercial, marketing & brand strategy
AI is already at work. Are you?
What the latest AI news actually means for your strategy, in plain English. No hype, no jargon: a brief when there’s news worth reflecting on, and a deep dive every week.
Who's writing this
Nicole Fung, marketing strategy and AI lead, writing on AI in commercial, marketing, and branding strategy.
This week's deep dive
New every Thursday · All deep dives →Briefs
When there’s news · All briefs →- Guides
Turn one customer interview into five content ideas
A simple prompt that turns an interview transcript into angles your team can use, how to check every quote word for word, and how to get from idea to draft.
- Insights
AI agents that shop for your customers
Google, OpenAI, and retailers are building AI shopping. Shoppers let agents research, but not yet pay. What that means for your brand.
- Guides
A first-draft competitor scan in 15 minutes
The prompt, the sources to give it, and what to double-check when AI drafts your competitor analysis, with research on where AI helps and where it misleads.
- Insights
Why “AI-washing” is now a brand risk
The SEC and FTC have acted against overstated AI claims, and research shows the label itself can cost trust. Say what your product actually does, and prove it.
- Guides
Checking AI copy against your brand voice
A five-point checklist to run before anything AI-written goes live, how to build your tone and vocabulary into the prompt, and who on the team should own it.
Feature · AI History
Here’s how AI got to work.
One question in 1950, seventy-two years of quiet build-up, then ChatGPT and a race that is still on: from copying answers out of a chat window to always-on agents that do the work for you.
See how it got here →- 1950Where it all began: Turing asks “Can machines think?”
- · · ·72 years of quiet build-up
- 2022The turning point: ChatGPT launches (Nov 30)
- 2023Ask and paste; search turns into a chat
- 2024AI moves into the apps you already use
- 2025Claude Code: AI that acts, then many agents at once
- 2026Always-on agents. The race is still on
For commercial & business leaders
The big picture: what AI changes in commercial, marketing, and brand strategy.
For marketing teams
Practical tips, prompts, and how-tos you can use this week.
About
“A strong brand creates unity, shared values and direction.”A strong AI strategy gets you there faster.
Marketing strategy and AI lead at an international company. The job is to make AI part of how marketing actually works, from deciding why and where to focus to building the systems, pipelines, and processes that let people and AI work well together.
More about me →Contact
Have a process that needs AI to supercharge it? Or a brand that needs a clearer beat?
Tell me a little about what you're working on. Maybe we can work on it together.